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Find the right mascara, without the guesswork

Plain-English UK guides to the best mascaras for short lashes, sensitive eyes, waterproof wear and every budget, with prices and where to buy.

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Latest guides

Guide

Best Avon Mascara (UK, 2026): Which One Should You Buy?

Avon's UK mascaras compared: Lash Genius, Legendary Lengths, Ultra Volume, WonderCurl, Delightfull, Fan-omenal and Serum Volume, with prices, customer ratings and who each suits.

Updated October 30, 2026
Guide

How Long Does Mascara Last? When to Throw It Away

How long mascara lasts once opened, signs it has gone off, and how to make it last longer without risking your eyes.

Updated October 30, 2026
Guide

How to Remove Waterproof Mascara Safely

How to remove waterproof and tubing mascara without rubbing or losing lashes: what to use, step by step, and what to avoid.

Updated October 30, 2026
Guide

How to Apply Mascara: A Step-by-Step Guide

How to apply mascara for length, volume and no clumps: prep, wand technique, layering, the lower lashes and common mistakes.

Updated October 30, 2026
Guide

Maybelline Sky High vs L’Oréal Telescopic: Which Is Better?

A side by side look at Maybelline Lash Sensational Sky High and L'Oréal Telescopic mascara: price, brush, finish and who each suits.

Updated October 30, 2026
Guide

Best Mascara for Older, Thinning Lashes (UK, 2026)

Gentle, lengthening and lifting mascaras that suit mature or thinning lashes, with advice on what to look for and tips that make lashes look fuller.

Updated October 30, 2026

Popular mascaras

Essence Lash Princess False Lash Effect Waterproof

Essence Lash Princess False Lash Effect Waterproof

Cheap waterproof volume

About £5 to £6
Hourglass Unlocked Instant Extensions

Hourglass Unlocked Instant Extensions

Short lashes, luxury

About £29
e.l.f. Lash ‘N Roll

e.l.f. Lash ‘N Roll

Budget lengthening

About £7
Avon Delightfull False Lash Effect Mascara

Avon Delightfull False Lash Effect Mascara

Fluffy false-lash look without the weight

About £10
Avon Fan-omenal Volume & Separation Mascara

Avon Fan-omenal Volume & Separation Mascara

Separation with a two-sided brush

About £11 (2 for £12 on selected mascara)

Benefit Badgal Bang Waterproof

Best waterproof for volume

About £25

La Roche-Posay Toleriane Mascara

Very sensitive eyes

About £15 to £18

How we choose

We read UK reviews from beauty editors, check retailer ratings and shopper feedback, and sort mascaras by what they do best. We do not claim to have tested each one ourselves, and we say so on every guide. Read our editorial policy.